Facebook Ads for Local Businesses: What’s Working in the Philippines Right Now
Hi there! 😊 If you’re running a local business in the Philippines and wondering how to attract more customers online, Facebook Ads might just be your new best friend.
With over 90 million Filipinos actively using Social Media Platforms, it’s no surprise that more and more small businesses are turning to this platform to grow. The good news? It’s working—especially when you understand how to use it the smart way.
At Express Web Solutions, we help local entrepreneurs like you build effective Facebook Ads that not only look good but convert. Let me walk you through what’s working right now in the Philippines and how you can make it work for your business, too.
Why Facebook Ads Are So Powerful for Local Businesses
Here’s why I love Facebook Ads for local brands:
You can be laser-targeted: Want to reach moms in Cavite who love online shopping? You can do that. Want to find young professionals in Cebu who are into fitness? Done.
Your customers are already there: On average, Filipinos spend more than 8 hours a day online. That’s a lot of screen time where your business could be showing up.
What’s Working Right Now: 5 Facebook Ad Strategies That Deliver
1. 🎥 Short, Localized Video Ads
Quick, vertical videos (think TikTok-style) that speak directly to your audience’s lifestyle or culture are hot right now. Use your local dialect, highlight familiar places, and keep it real. Video content gets 2x more engagement than still images, according to Pink Square.
Pro tip: Subtitles are a must! Most people watch on mute—especially during commute time.
2. 💬 Click-to-Message Ads (Messenger & WhatsApp)
Filipinos love to chat before they buy—whether it’s to ask about sizes, availability, or shipping. That’s why Click-to-Message Ads work so well here. Customers can send you a message right from your ad!
Set up an auto-reply (even something simple) to say “Hi! Thanks for your message—someone will get back to you ASAP.” It builds trust and keeps the conversation going.
3. 📣 Boosted Posts for Community Buzz
Boosting your Facebook posts (especially promos or giveaways) can help build engagement in your local area. This works really well if you’re a cafe, salon, or shop with regular updates.
Make sure your boosted post has:
A clear offer or reason to engage
A strong image or video
A call-to-action like “Visit Us Today” or “Tag a Friend!”
4. 🛍️ Carousel Ads for Multiple Products
If you’re selling products or services, carousel ads let you showcase multiple items in one scrollable ad. It’s perfect for:
Food menus
Home service packages
Clothing collections
Real estate listings
Think of it like a mini-catalog in your customer’s feed.
Mistakes to Avoid (We See These All the Time!)
💡 Don’t worry, we’ve all made these at some point. The key is knowing what to fix.
Targeting too wide: If your café is in Laguna, you don’t need to advertise to the whole Philippines.
Using boring creatives: Stock photos just don’t cut it anymore. People want to see you, your shop, your team, your vibe.
No clear next step: Your ad should always include what to do next. “Send Message,” “Call Now,” or “Shop Here”—make it easy!
How You Can Get Started Today
No need to dive in with a big budget or complicated setup. Here’s a simple starting point:
Create a Facebook Business Page (if you haven’t yet).
Pick one product, service, or promo to highlight.
Record a quick video using your phone.
Choose a small daily budget (PHP 300-500/day is enough).
Boost the post or run a simple ad using the “Messages” objective.
Not sure where to begin? We’ve got your back.
Let’s Grow Your Business Together 🌱
At Express Web Solutions, we specialize in helping local Filipino businesses grow online. Our team can manage everything from:
Facebook Ads strategy and content
Ad copy and creatives
Targeting and budget planning
Whether you’re just getting started or ready to scale, we’re here to help you succeed.
👋 Ready to start? Let’s chat!
📧 Email: support@expresswebsolutions.com
🌐 Visit: www.expresswebsolutions.com
Let’s turn your passion into profit—one scroll at a time.